Revenue enablement leader San Francisco Bay Area

Every revenue team has more wins in it.

I'm Wayne Foreman. I help sales teams win more by fixing whatever is getting in their way, whether that's onboarding, product knowledge, process, tools or coaching. I've done it leading a 25-person global team and as a department of one.

How I approach enablement

Find what's in the way. Build only what fixes it.

Start with the business

Before I build anything, I learn how the company sells, what the sales leader is accountable for and where deals are getting stuck.

Look at the whole picture

Training matters, but so do product knowledge, competitive insight, process, tools and coaching. Sellers win or lose on all of it.

No copy-and-paste playbooks

What worked at my last company is a good question to ask, not an answer. Every team gets a plan built for it.

Build what gets used

I cut what nobody uses and judge the work by ramp time, win rates and cycle length, not attendance.

Track record

From a 25-person global team to a department of one.

25

Person global enablement team I led

Palo Alto Networks

3

Regions supported: Americas, EMEA and APAC

Informatica, Palo Alto Networks and Transmit Security

8

Sales kickoffs where I owned the breakout program

Informatica, Palo Alto Networks and Transmit Security

1

Person running the full function, with AI as the team

Transmit Security

Informatica

I worked with sales leadership to define what a fully ramped seller looks like, then rebuilt onboarding around that standard. New hires started selling sooner.

Palo Alto Networks

My team rebuilt the new-hire program for a global sales organization, and new sellers started closing business much faster.

AI

AI is how I work, not a talking point.

"A seller doesn't need more training. They need the right answer at the moment they need it."

That's what AI finally makes possible. I build assistants and workflows for sellers, automate the busywork around prospecting and meeting prep, and teach the field to sell with Claude, ChatGPT, Gemini and NotebookLM.

Wayne Foreman

About

I started as a systems engineer, spent years enabling sellers and channel partners, and went on to lead enablement at Informatica and Palo Alto Networks. I'm at my best when I'm making other people successful, and I'm happy to let the team take the credit.

Off the clock, I'm usually building something: a home network, an AI workflow or a loaf of sourdough.