From sales calls to a fix

I took 40 recorded sales calls from a made-up company and asked one question: what’s getting in the sellers’ way?

AI scored every call against a MEDDPICC scorecard and found the biggest gap. Budget and the person who signs come up too late. Then it drafted a lesson, a role-play and a note for each manager. I read and approved every draft before it went to anyone. Then it went to the team in Slack, and one number gets checked every week.

These are the actual outputs from that run.

Gap report

Budget and the economic buyer come up too late

What 40 calls showed, and what we’re sending the team.

Five-minute lesson

Ask the money questions on call one

Built from the gap, in our best reps’ own words.

Role-play

First call: ask about money before the demo

Ten minutes of practice, with a scoring rubric.

Coaching note: West

Coaching note for Priya Raman, West team

West finds the pain well. Now the money question needs to come on call one.

Coaching note: Central

Coaching note for Greg Halvorsen, Central team

Central learns the money early. The work now is staying with the person who controls it.

Coaching note: East

Coaching note for Rachel Adeyemi, East team

East is reaching late stages without knowing who pays.